STORY TELLING Resurgence of interest among Business leaders
Storytelling: Passport to Success in the 21st CenturyWhy is there a resurgence of interest among today's business and organizational leaders in the ancient art of storytelling at a time when electronic communications might seem to make it obsolete? Human beings have been communicating with each other through storytelling since we lived in caves and sat around campfires exchanging tales. What is new today about the art of telling stories is the purposeful use of narrative to achieve a practical outcome with an individual, a community, or an organization. Four of the world's leading thinkers on knowledge management explore how storytelling will become the key ingredient to managing communications, education, training, and innovation in the 21st century.
Continue at
http://www.creatingthe21stcentury.org/
see also there
The Story Teller as the Agent for Change (more)
Subject areas:
Springboard stories that enable individuals to make a leap in understanding how an organization, a community, or a complex system can change. How and why storytelling works, what sort of stories work, and what is involved in being a storyteller. Seminar coordinator Steve Denning, former program director, Knowledge Management, at the World Bank, author of The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Storytelling: The art of the springboard story. Springboard stories that enable individuals to make a leap in understanding how an organization, a community, or a complex system can change. How and why storytelling works, what sort of stories work, and what is involved in being a storyteller. Seminar coordinator Stephen Denning, program director, Knowledge Management, at the World Bank, author of
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations.
So there is a whole set of materials on storytelling on my website at www.stevedenning.com which explains some of the background and points to other resources on storytelling
More see www.stevedenning.com



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